Pricing

Right pricing can Unbelievably transform the fortunes of any brand. Objectives of Market Share and Profits need not be at cross purposes. Competitive pricing is just one aspect of pricing. More intelligent use of consumer behavior data can get more consumers and/or get existing consumers to consume more.


There are 2-3 cases in Un-3 Consulting experience where right pricing strategy has significantly contributed to the bottom-line of the business.

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