Give Your Business an Unparalleled Edge

Un-3 is founded in the belief that Organizations have great potential to succeed. Successful Organizations harness (Unlock) their assets and resources to their full potential. One of the key success factors for Continued Success is that every day is a new day at the Business. In other words, what may have worked yesterday, may not work today. Check assumptions and (Unshackle) revisit ways of working at regular, periodic intervals. Based on these two critical pillars, Organizations can scale UnPrecedented growth and realize their full potential.

Why Un-3 Consulting?

Founded by Balasubramanian (aka Bala), with over 30 years’ experience in Consumer Insights and Consumer Behavior, prior to starting Un-3 Consulting in 2014. In the last 8 years, Bala has demonstrated success in several businesses. Some of these are presented as Case Illustrations later.


Bala is an early days Computer Science graduate from Poona University and a PGDM from IIM, Ahmedabad.


  • Un-3 Consulting starts any project by asking questions of existing practices, norms and processes. It has almost always never failed to surprise us on some blind spots.
  • We bring an Outside-In approach; an uncompromising “Consumer First” approach.
  • We work with diverse teams in your Organization by energizing them with One Goal and One Vision for the next 3-5 years.
  • We are a lean company that brings expertise as needed to solve very specific well-defined sub-part of a problem.
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Services are structured under 5 pillars

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Meet the founder

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Founder – Un-3 Consulting

Balasubramanian Ramanathan

Give your business an unparalleled edge
I promise to hustle you and your teams, to ensure delivery.