This is at the core of our offering. Some questions this approach would ask include “Why is my Consumer buying and using my product?”; “why are some people not buying or using my product?” etc. Un-3 Consulting’s expertise in Design Thinking stems from the rich background in Consumer Research Design and Interpretation.
At the heart of this approach is the Consumer. Often emotions drive brand affinity and loyalty. Besides, insights on User Behavior can reveal more opportunities to get more consumers or existing consumers to consume more.
This approach has several stages such as Discovery, Defining the User, Idea Generation, Testing etc.