Customer and Consumer Measurements
Founder of Un-3 Consulting brings in a rich and varied experience in this subject. Deep involvement and strategic thinking behind each and every measurement exercise has been our forte. Equally importantly, to roll back the data to business decisions and contextualising the data to the business are skill-sets well founded in Un-3 Consulting. We have, on several occasions, challenged the need for external data validation when adequate evidence is available from internal sources. One of the secrets of our success is the recce we undertake before any strategic discussion around every measurement exercise.